Top Food Youtubers in India 2023

As we know, food brands are necessary for our daily needs, and to promote a food brand and its products, brands are collaborating with food influencers and lifestyle creators on YouTube. These influencers are helping the brand gain a high-targeted audience and potential customers. 

According to a study by Social Media Examiner and Nielsen

• 82% of the consumers buy food products with the recommendation of influencers.

• 60% of the people have accepted buying products after watching it as a recommendation in a YouTube video.

Food brands’ video marketing campaigns in collaboration with Food influencers are working well for newly launched food brands like Country Delight, My Fitness Peanut Butter, and Veeba to well-established brands like Sundrop, Saffola, Nestle, and Everest. New and old food companies are contacting the top food YouTubers in India for collaboration and generating higher revenues than ever. Food YouTubers are helping brands with several things, such as spreading brand awareness, targeting the audience, generating leads and converting them into potential customers, boosting sales, retaining customers, increasing the brand’s ROI, and more. 

Food brands use unique storylines, strategies, research, and more to make the content more appealing to their audience and grab the attention of thousands of more people out there. One of the case studies we are sharing is how Country Delight, a food brand, used a video marketing strategy to grow itself.

Found in 2013, Country Delight has been filled with purity and promises to bring milk, fruits, and vegetables directly from the farms. 

To make their way into the Industry, Country Delight used several strategies with the help of Vidzy in order to fulfill their, goals, strategy, results, and more. Now, brands must be wondering, what is Vidzy?

Vidzy is India’s leading top video production company in india that helps brands complete their brand goals with video production through their internet space. With over six years of experience and two lakh+ influencers on board, the video production house has served over 1,200 brands. The best video production company has collaborated with brands like Country Delight, Amazon, and more. 

How Top Video Production Company In India Vidzy Uplifts Country Delight’s Sales And Awareness

Goal of the campaign: 

• Spread awareness of the brand’s products and services.

• Emphasizing the brand’s unique selling points, such as 7 a.m. doorstep delivery, fresh from the farm's products, and more.

• Build brand awareness, Gain new users, and Get more app downloads.

Strategies used by the brand:

• Partnering with the top food YouTubers, lifestyle creators, and relevant people in the food industry.

• Providing creators and food YouTubers with a unique storyline based on their image and personas to make the video content more fun, educating, and engaging.

• Using the call to action at the right time after showing the results.

• For food YouTubers who love to cook, Country Delight helped the brands create recipes using products like Milk, Fruits, Vegetables, Eggs, and Breads.

Results Vidzy helped Country Delight get:

• After the three-month campaign, followed by 25 Key Opinion Leaders (KOLs) delivering 30 videos, Vidzy helped Country Delight gain over 500K views.

Want to know a secret? Keep reading to learn.

What Strategies Do Food Brands Use To Maximize Their Sales?

Influencer-Based Social Media Videos: 

• Social media videos are a great and free way to gain an audience. Just by uploading videos about recipes, displaying tasty new dishes, and product quality, brands can acquire a maximum organic audience.

• These videos help brands engage, interact, entertain, and educate their audiences, which later leads to quality lead generation, lead conversion into potential customers, and an increment in ROI. 

• Influencer-based social media videos are highly likely for brands to obtain trust and become reliable in the food industry because these videos contain an influencer from the brand's respective industry who is trusted. And the audience looks up to them for recommendations.

Influencer-Based Ad videos:

• Made with the sole purpose of advertisement. Ad videos help brands gain a highly targeted audience because, this time, they are the ones looking for your product.

• The inorganic audience is much easier and has the highest chance of buying the brand’s product.

• Influencer-based ad videos help brands win in their fields as they possess a well-known influencer who helps brands gain reliability and a sense of trust among the audience. 

• These videos aid the brand’s need for quality lead generation, conversion, boost in sales, maximized ROI, and customer retention.

Product And Explainer Videos: 

• Every brand needs to show its products and services, and food brands need to make them clean, authentic, and smooth.

• Product videos help the audience gain awareness about the food brand’s products and interact with them virtually.

• On the other hand, explainer videos help brands explain the features and quality of the products and if there are some things that the audience should be careful about. 

• High-quality products and explainer videos help brands boost sales, increase ROI and ROA, get leads, convert leads into customers, and more.

 

Testimonial Videos: 

• After learning about the product and its features, customers tend to look at what real-life users are saying about the product.

• Testimonial videos help brands become more reliable and obtain trust among the audience and market. 

• These high-converting videos help brands gain more sales.

Corporate Videos:

• Showing your products to the audience isn’t enough these days. Letting them know that you understand their problems and have the solution is more important.

• Building a connection between the audience and the brand is necessary to become trusted and reliable in the long term. 

• It helps brands maximize ROI and retain the audience.

Now, let us help you find:

Top 10 Food YouTubers In India Who Can Make Your Brand Go Wow:

1. Village Cooking Channel: Based on a village in Tamil Nadu where a grandpa cooks the traditional village food and shows how to cook tasty recipes for foodies, children, villagers, and poor people. The channel has 22.3 million subscribers and has shared around 223 videos.

2. Nisha Madhunika: She is the maa we all need for our maa ke haath ka khana and has 13.8 million subscribers.

3. Kabita's Kitchen: She shows the world how to cook simple, easy, and authentic Indian recipes and has 13.4 million subscribers.

4. Bharatz Kitchen: A food consultant telling restaurants how to make their food astonishing and has 521K subscribers.

5. Grandpa Kitchen: A group of people in Telangana who love to share because they believe in sharing caring and sharing their recipes with their 9.48 million subscribers.

6. Hungary Birds: A gang that loves to play with their food before eating and has 9.35 million subscribers.

7. Sanjeev Kapoor Khazana: His recipes have been making our mouths watery, and has 7.32 million subscribers.

8. Hebbars Kitchen: Sharing all the tips and tricks for making veg food tasty and has 7.26 million subscribers.

9. Cook with Parul: For boring and regular food, she's the solution to make it tasty and has 8.39 subscribers.

10. Veg Village Food: This will remind you of your grandmother because this grandma is cooking vegetarian food for all of us and has 5.76 million subscribers.

Conclusion

In conclusion, to make a brand grow, collaborating with food influencers is a great way. Food influencers in India are helping brands, not just the newly launched but the well-established ones too. Brands are using different strategies to make themselves better and grow to the next level, such as videos like influencer-based social media videos, influencer-based ad videos, testimonial videos, product and service videos, corporate videos, and more. Collaborating with Vidzy can give your food brands a brand-new turn. Vidzy is India’s leading video production company that helps brands complete their brand goals with video production through their internet space. With over six years of experience and two lakh+ influencers on board, the video production house has served over 1,200 brands. 

The best video production agency has collaborated with brands like Country Delight, Amazon, and more. Choose Vidzy to make your brand better.